Ambassador of Luxury
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From the start of the twentieth century, the famous Paris jewelry company founded in 1847 by Louis-Francois Cartier made its name in the watch-making world with extraordinary cult models such as the Cartier Replica Santos and Cartier Replica Tank. Behind this global success stood an ambitious, talented young man; a visionary convinced that the wristwatch revolution was imminent. From 1848, Louis-Francois’s son, Louis-Joseph Cartier, built up a watch-making department within his father’s respected establishment. His first breakthrough came in 1906. In that year, Brazilian aviator Alberto Santos-Dumont performed his first feats in an airplane with a Cartier watch on his wrist. The Santos model would make Cartier one of the greatest names in watch-making at the start of the century.
In 1907, Louis-Joseph started work with another wristwatch visionary: Edward Jaeger, Louis-Joseph Cartier’s second stroke of genius would consolidate the growing Cartier legend. Inspired by American World War 1 armored vehicles, the Tank, launched in 1919, met with phenomenal success. Paris, London, New York… The empire was now run by three Cartier brothers spread across borders and continents. The great and good of this world swore by Cartier, ambassador of luxury and French good taste.
Prestige Cartier Replica watches such as the Vendome and Tortue were the stars of the prewar years.
In 1942, on the death of his two brothers, Pierre Cartier was named manager of the Paris establishment. A worthy successor, he focused on the brand’s image equipping Cartier watches with systems and movements manufactured by master watchmakers such as Patek Philippe, Vacheron Constantin and Audemars Piguet.
In 1973, when Robert Hocq was appointed chairman of the company, Cartier pulled off a remarkable coup with the launch of its ironic Must line. Ten years later, the brand reissued its essential Tank, Vendome, Santos and Tortue models. Windup or quartz, they were now equipped with Cartier movements. Proving it was still very much the ambassador of luxury, in 1985, Cartier struck again with the superb eighteen carat gold pasha with its perpetual calendar. It was a magnificent tribute to El Haj T’hami el Mezouari el Glaoui, the pasha of Marrakech, known as “The Last Lord of the Atlas.” In 1931, the Pasha commissioned Cartier to manufacture a unique model decorated with Moorish patterns.
Today, the famous brand is proud of its Private Collection made up exclusively of collector watches, its range of fine jeweler’s Replica watches, its extravagant timepieces that perfectly illustrate the Cartier dream and of course the classic and sports products that have won the brand a place in history. Today, we are struck by the extraordinary enthusiasm kindled by the new Cartier Replica Santos Dumont range (Santos 100 series), including the extra-large gold model and the diving model with its rubber strap.
About the Author
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