Last week a big thick yellow phone book was delivered to my front door. Ten years ago, I would have been happy to receive it, gently putting it in my cupboard for later reference. But today I felt a twinge of guilt as I put the brand new big thick book in my recycling bin without looking up a single number.
I kept it for a full week, just for old time sake, but I’m a practical person and in my household the big thick phone book “Old Yeller” has become largely obsolete. Several years ago I cleared out the cupboard where I kept “Old Yeller” and filled it with cookbooks. So I ceremoniously chucked Old Yeller away to be recycled because when I need to find a plumber, I go online. If I’m looking for a good recipe, I go online. Even if I’m looking for a neighbor’s phone number, I go online.
As a writer, thinking about internet marketing or my online presence isn’t really my idea of fun. However, the way the world exchanges information continues to change, and having an online presence has become more and more crucial for success today in every field. Just like I don’t pull out Old Yeller anymore, many people don’t visit the brick and mortar bookstore when they want a new book. Instead, they sit down at their computer and search for good books, often immediately downloading a new novel onto their kindle. When people need information today, they go to their computer. This means when it’s time for me to market my new book, I should go to my computer too and make my presence on the World Wide Web.
So I’m putting away my guilt about chucking the phone book. And since I haven’t looked at those old cookbooks in quite a while either, maybe I’ll chuck them too and get myself another new kitchen gadget to take their place.
For this and other articles by Brad Hess please visit http://www.mymark.com/blog. Brad Hess is CEO and Founder of MyMark. I made my mark with MyMark, providers of an integrated personal profile, blog, and home base for professionally branding you. This original post can be found at http://bit.ly/fug2FA
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